Intensive course for a detailed understanding of social media operation. Intended for individuals who want to maximize their use of social media for marketing and promotion.
This course is designed to acquaint you with the basics of social media management, techniques for strategic use of social media, utilizing social media as a channel for paid promotion, and strategically collaborating to increase brand visibility.
Intensive Course – Social Media Management
- Introduction and familiarization with the basics of social media (Facebook, Instagram, LinkedIn, TikTok & X).
- Understanding communication strategies on social media and creating a communication strategy for social media.
- Setting goals and tactics for measuring the results and success of social media campaigns.
- Types of content and tactics for creating interactive content for each channel individually.
- Introduction to business tools for content management on social media (Facebook, Instagram, LinkedIn, TikTok).
- Introduction to social media advertising (focus on Facebook, Instagram, and LinkedIn).
- Strategic collaborations and partnerships with influencers on social media.
The intensive course is aimed at professionals in the field of management and marketing who wish to upgrade and acquire advanced knowledge in managing a business profile on social media platforms.
This course will provide you with advanced knowledge in managing social media platforms, including:
- Basics of social media: Familiarization with 4 different social media platforms and identifying benefits and opportunities for brand promotion.
- Strategic positioning on social media: How to best position your brand on social media and what type of content is most suitable for your brand.
- Effective communication with consumers and acquiring potential customers: Creating appropriate content that activates your consumers to engage in specific activities (whether online or offline).
- Strategic partnerships with influential personalities (influencers): How to choose the right influencer, what the collaboration should entail, and how to effectively measure its effectiveness.
- Comprehensive understanding of how social media works for businesses: You will gain a full picture of how to appropriately position your brand on social media and what the real benefits are.
Certificate of attendance for course issued by Semos Education