AI for Social Media Professionals

AI in Social Media introduces learners to the practical use of artificial intelligence in digital marketing and content creation. The course begins with an overview of how AI is reshaping consumer behaviour and marketing strategies on social platforms. Participants will explore tools for building brand identity, designing visual content with Canva AI and Microsoft Designer, and generating short-form videos that drive engagement. The course also covers AI-enhanced landing pages and newsletters to support conversion goals.

Through hands-on exercises, learners will develop a complete social media strategy using AI-supported planning and analytics, write persuasive copy, and launch targeted ad campaigns with Meta AI. By the end of the course, participants will be equipped to create impactful content, automate routine tasks, and optimise outreach across platforms. Ideal for marketers, entrepreneurs, and content creators, this course provides actionable skills to elevate brand presence and performance using AI.

Contents:

• Introducing AI in Marketing to understand how artificial intelligence transforms digital marketing and influences consumer behavior on social platforms.
• Building Your Brand with AI to create a compelling brand identity and story using AI-powered design and positioning tools.
• Designing Visual Content with AI Tools to produce eye-catching logos and graphics using platforms like Canva AI and Microsoft Designer.
• Creating Short-Form Videos That Sell to engage audiences with impactful video content generated through AI editing tools.
• Crafting Landing Pages and Newsletters to convert viewers into customers using AI-enhanced design and messaging strategies.
• Developing a Social Media Strategy to move audiences from passive followers to active buyers with AI-supported planning and insights.
• Writing Copy and Running Meta AI Ads to create persuasive content and launch targeted ad campaigns using AI automation.

This course is designed for digital marketers, content creators, freelancers, graphic designers, small business owners, and entrepreneurs who want to leverage artificial intelligence to enhance their social media presence and marketing performance. It’s also ideal for anyone interested in using AI tools to streamline content creation, improve visual storytelling, and run more effective ad campaigns. Whether you’re building a brand from scratch or looking to boost engagement across platforms, this course offers practical, hands-on guidance to help you create impactful content and make smarter marketing decisions.

By the end of the course, you will:

• Understand how AI is reshaping the future of marketing
• Be able to create strong brand visuals and stories using AI tools
• Design content that grabs attention and drives conversions
• Use short-form video effectively on platforms like TikTok and Instagram
• Build landing pages and email campaigns that sell
• Create targeted ads with clear messaging and budget strategies
• Leave with a fully developed mini campaign for your own brand or product

Certificate of Attendance, issued by Semos Education upon successful completion of the course.